using social media referrals

How to Leverage Social Media to Gain Referrals

Stuck getting social media to work for you? Learn why you shouldn't give up, since it's a great way to gain referrals!


Changing Marketing Strategies to Show Value Over Price

Marketing a product or service that is "too expensive?" Learn how to change the way you market to get more sales.


How Not to Pitch on LinkedIn

After so many cold pitches in my LinkedIn inbox, I write on how building a relationship first can increase your chance of getting the sale.

how to react to negative comments on social media

Why Avoiding Negative Comments on Social Media Is Bad for Business

Getting called out on social media is never fun, but removing negative comments can actually hurt your business.


How to Market a Business When You Move to a New Area

Marketing a business when you move to a new area, PCS, or expand to a new local market.