As a member of the military community, you hear things like “loose lips sink ships,” OPSEC (Operational Security), and information on the latest scams preying on Service members and their families.
These are real fears and security factors that the military community faces. They can be the difference between life and death for some.
Security in the military community is always of utmost importance, but when you are a veteran business owner, that level of privacy is interrupted by promotion of yourself and your business to the community.
I work with veterans that are taught from their time in military service to be wary of the media and online platforms, like social media, as well as blogging. While the military community can sometimes fear the sharing of information (and rightfully so!), veterans should be aware of the difference in sharing information as an entrepreneur, as well as the marketing strategies they need to learn to become more successful as one.
That’s where I come in and help to bridge the gap between how the military community markets and therefore, how the civilian community expects being marketed to. There are so many ways to be secure and have privacy online, while still building relationships and sales with customers.
I once spoke with a journalist who told me that he had seen many older journalists he was mentored by take an early retirement. When I asked why that was a trend he had experienced, he replied that they had refused to embrace social media, and therefore, their ratings and popularity fell. He said they basically became non-existent.
I hear the same thing with business owners that are nervous to put themselves “out there.” Those who do not embrace social media (and use it properly) risk becoming non-existent in the new age of marketing.
Selling online is different than advertising in a newspaper, placing posters in a military installation building, or handing out a recruiting lanyard. Social media and online marketing are focused on content creation, relationship building strategies, and targeted ads – all of which require strong communication and openness. Marketing in the modern civilian world is done by putting yourself out there and telling stories…being relatable to your customer! This brings trust and a sense of a “human” to your business.
If you’re stuck in the fear of being open online and marketing your business, it might be time to bring in some help to learn how to connect with your audience. Instead of fear holding you back from really finding success, building brand loyalty, and getting your customers to trust you, you can create a content and marketing strategy that speaks to your audience in a way they understand…and one that makes them want to buy!
It’s all about bridging the marketing gaps holding you back from true success.
To get access to my free guide on social media platform options for your business, visit here.
Jenny Hale is a marketing and social media consultant, coach, and teacher for military spouse and veteran business owners. Nicknamed “The Military Social Media Guru,” she uses her background working with military non-profits, corporate companies, the Army, and as an entrepreneur to help others struggling to meet their business dreams. With the goal of bridging the gap between the military community’s marketing efforts to civilians and vice versa, Jenny works to make an entrepreneur’s vision come to life. You can follow her on Twitter, LinkedIn, and Facebook.